July 1, 2013

Google Webmaster Tools Restructures Navigation & Adds Search Appearance Overlay

Google announced they’ve updated the navigation within Google Webmaster Tools and have also added a new “search appearance” pop up that should help novice webmasters. New Webmaster Tools Navigation The new navigation was redesigned and structured to be in the order of “the stages of search,” said Mariya Moeva, Google Webmaster Trends Analyst. The structure [...]
July 1, 2013

Keyword Level Impression Share Data Now In Google AdWords

Google has added more granularity to impression share reporting in AdWords. Already available at the campaign and ad group level, search impression share data is now available at the keyword level. You’ll find search impression share, search exact match impression share and search lost impression share by rank under the Customize Columns menu from the Keywords [...]
July 1, 2013

Google’s PR Problem Is Bing’s Opportunity

Google has a PR problem. No, I don’t mean PageRank. I’m talking about the original definition of PR – Public Relations. And, it’s maybe less Public Relations than it is Webmaster Relations. You see, Google hasn’t done a good job of balancing content about problems with content about successes and improvements. They haven’t really needed to — with 70% [...]