October 31, 2013

5 Conversion Tracking Tips For AdWords

Last month, I covered how to use call tracking for AdWords to shed some light on how to track phone calls as conversions. This month, I’d like to continue in that vein and share some more tips for tracking and optimizing by conversions, whether they are of the call or online variety. When I first […]
October 31, 2013

20 Ways To Get Your Content In Front Of Early-Stage B2B Buyers

A recent article in BtoB Magazine highlights how marketing to the electronics engineering vertical is changing due to technological innovation and the demands of a more specialized (and time-constrained) workforce. The focus of the article centers around content marketing designed to attract buyers at every stage of the buying cycle, particularly early-stage awareness. B2B marketers […]
October 31, 2013

Google Adds Glassware Page For Glass Apps But Missing A Search Box

Google has quietly added a new section to the MyGlass site for Glassware. This section will be the location Google Glass users will be able to discover and manage the apps (i.e., Glassware) they can add to their Google Glass. As you know, Google opened up Glassware submissions to developers and when that opens up, […]
October 31, 2013

Google Logo Dressed Up As A Halloween Witch Today

To celebrate the spookiest of all holidays today, Google has replaced its logo with an interactive image of a Halloween witch browsing her book of spells. By clicking the play button on the logo, the book transforms into a caldron and users are prompted to select a bone, potion, skeleton or apple to add to […]