April 30, 2014

SearchCap: Google Sneaky Redirects, HARO Links, AdWords Pregnancy Center Ads

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Action Against Pregnancy Center Ads Stirs Confusion, But Does Not Signal Preference Or Policy Change You may have read this week that some paid ads by pro-life oriented crisis pregnancy […]
April 30, 2014

Google Action Against Pregnancy Center Ads Stirs Confusion, But Does Not Signal Preference Or Policy Change

You may have read this week that some paid ads by pro-life oriented crisis pregnancy centers have been removed by Google after pro-choice political advocacy group NARAL claimed credit for getting the ads banned, as reported by the Washington Post. In reaction, outlets on the pro-life side have cried foul with headlines like “Google Bans […]
April 30, 2014

Actually, We Don’t Think Google Hates HARO Links

Despite the buzz going through the SEO industry today, we don’t believe that Google is specifically targeting links that are earned via the popular Help a Reporter Out service. That’s one of the claims from SEO consultant Bill Hartzer, in an article he published yesterday, Google Targets Help A Reporter Out, Press Release Links as […]
April 30, 2014

Google’s Matt Cutts Loses His Body To Stress Importance Of Body Content To Search Engines

Matt Cutts, Google’s head of search spam, posted a fun video where fellow Googler, Michael Wyszomierski, cropped out his body in the video to make a point. The statement Matt made was that there is importance of content in the body of a page and not just the header, such as the title tag. If […]