August 1, 2014

Foursquare “Experts” Reintroduces Gamification Into New App

In order to broaden its appeal Foursquare has been backing away from its origins as a “check-in app” for a long time. The banishment of check-ins into a separate app, Swarm, seemed to mark a complete break with the company’s “gamification” legacy. Not so apparently. Gamification is in Foursquare’s DNA. So perhaps it’s no surprise […]

The post Foursquare “Experts” Reintroduces Gamification Into New App appeared first on Search Engine Land.

August 1, 2014

How To Use LinkedIn As A B2B Link Prospect Development Tool

It’s no secret that LinkedIn is widely considered one of the top social media platforms for B2B marketers. As illustrated in the fourth annual B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends report, put out by the Content Marketing Institute and MarketingProfs, 91% of B2B content marketers are using LinkedIn to distribute their content. And in Holger Schulze’s 2013 B2B Content […]

The post How To Use LinkedIn As A B2B Link Prospect Development Tool appeared first on Search Engine Land.

August 1, 2014

Search In Pics: Google Cookie Tower, Android Framed & Google Whiskey Delivery

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google Whiskey Delivery Via Telepresence Robot: Source: Google+ Cup Cakes From Covario: Source: Google+ Framed Android […]

The post Search In Pics: Google Cookie Tower, Android Framed & Google Whiskey Delivery appeared first on Search Engine Land.