September 30, 2014

SMX East 2014 Day One Live Blog Coverage

Day one of Search Marketing Expo East is now complete and below is some of the live blog coverage we found throughout the day. #SMX Liveblog: Marketing in the Age of the Internet of Things, BruceClay.com #SMX Liveblog: The Importance of Imagery, BruceClay.com #SMX East Liveblog: Making Moments Matter, BruceClay.com #SMX Evening Forum with Danny […]

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September 30, 2014

SearchCap: Google AdWords Automatic Item Updates, Google Smartphone Icons & More

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Introduces Automatic Item Updates For PLAs Up to now, Google has systematically disapproved product listing ads when retailers had price or inventory variances between their product feed and the microdata […]

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September 30, 2014

Call Tracking for Local Search: 5 Tips for Optimizing ROI in Today’s Mobile World – October 7 Webcast

Digital Marketing Depot presents “Call Tracking for Local Search: 5 Tips for Optimizing ROI in Today’s Mobile World” on Tuesday October 7 at 1 PM EDT. This webcast covers how local search advertising today requires you to track, score, route, and manage calls the same way you do web conversions. Greg Sterling, Contributing Editor at […]

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September 30, 2014

Google Introduces Automatic Item Updates For PLAs

Up to now, Google has systematically disapproved product listing ads when retailers had price or inventory variances between their product feed and the microdata on their sites. Now, to help retailers maintain consistent visibility in PLAs, Google has launched “automatic item updates” in AdWords. When merchants enable automatic item updates, Google will update the price […]

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