Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google Speeds Up The Web, Expedia Goes Emoji & Hreflang appeared first on Search Engine Land.

Describe your "must see" topics and improve your odds of speaking by sharing your best session ideas with us.

The post Wanted: Session Ideas For SMX East appeared first on Search Engine Land.

Google is testing a way to speed up your web page speed for slow connections from their mobile search results. Yes, you can opt out.

The post Google Testing Faster & Lightweight Mobile Search & Optimizing Your Web Page For Slow Connections appeared first on Search Engine Land.

It can be challenging to implement the hreflang attribute correctly on multilingual and multinational websites. Columnist Aleyda Solis illustrates the most frequently-made errors.

The post Auditing Hreflang Annotations: The Most Common Issues & How To Avoid Them appeared first on Search Engine Land.