Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Penguin & link building, PPC leads & social appeared first on Search Engine Land.
At this year's SMX East, Googlers Jerry Dischler and Babak Pahlavan shared recent updates and what's coming to AdWords and Google Analytics. Columnist Mark Traphagen was on hand to cover the highlights.
Columnist Kristi Kellogg recaps a session at SMX East that dives into how marketers can integrate their paid search and social efforts for better marketing results.
The post Up close at SMX: Using paid search and social together appeared first on Search Engine Land.
Columnist Jeff Baum explains that when properly set up, call tracking can help you both measure the value of your PPC campaigns and optimize them for better ROI.
The post Why call tracking helps improve PPC lead generation account performance appeared first on Search Engine Land.