November 30, 2016

Goal based bidding: aligning your SEM strategy to business goals

Last year, over one million advertisers spent more than $81.5 billion on search ads worldwide. For many enterprises, SEM is a strategically important discipline. As such, SEM requires careful alignment with display advertising and the other elements of your marketing program. It also is vital to match your SEM strategy with your company’s business objectives. […]

The post Goal based bidding: aligning your SEM strategy to business goals appeared first on Search Engine Land.

November 30, 2016

SearchCap: Google drops feature phones, Sitemap file size increases & videos in panels

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google drops feature phones, Sitemap file size increases & videos in panels appeared first on Search Engine Land.

November 30, 2016

How Google is tackling fake news, and why it should not do it alone

What can Google do to combat fake news? Columnist Ian Bowden illustrates some ways the search giant can tackle -- and already is tackling -- this problem.

The post How Google is tackling fake news, and why it should not do it alone appeared first on Search Engine Land.

November 30, 2016

How Google is tackling fake news, and why it should not do it alone

What can Google do to combat fake news? Columnist Ian Bowden illustrates some ways the search giant can tackle -- and already is tackling -- this problem.

The post How Google is tackling fake news, and why it should not do it alone appeared first on Search Engine Land.