December 30, 2016

Don’t just appeal to a local searcher’s wants or needs, focus on the journey

You've probably heard sayings like, "Life's about the journey, not the destination," but have you thought about putting this philosophy to work in local search? Columnist Lydia Jorden explains how to optimize for this trend.

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December 30, 2016

Search in Pics: Google wine gift, holiday staircase & Google paradise store

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google Paradise store: Source: Instagram Google holiday staircase: Source: Instagram Google wine gift: Source: Instagram Google […]

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December 29, 2016

SEO in 2017: Seizing opportunity, evangelizing success, achieving overarching growth

Columnist Jim Yu contends that to succeed in 2017, brands will need to coordinate organic and paid search marketing disciplines and understand how they can work together to build the relationship with customers.

The post SEO in 2017: Seizing opportunity, evangelizing success, achieving overarching growth appeared first on Search Engine Land.

December 29, 2016

SEO in 2017: Seizing opportunity, evangelizing success, achieving overarching growth

Columnist Jim Yu contends that to succeed in 2017, brands will need to coordinate organic and paid search marketing disciplines and understand how they can work together to build the relationship with customers.

The post SEO in 2017: Seizing opportunity, evangelizing success, achieving overarching growth appeared first on Search Engine Land.