December 1, 2016

Consumer citations are the future of local SEO

What are citations, and how do they impact local SEO? Columnist Julian Connors explains in this beginner-level local search column.

The post Consumer citations are the future of local SEO appeared first on Search Engine Land.

December 1, 2016

Consumer citations are the future of local SEO

What are citations, and how do they impact local SEO? Columnist Julian Connors explains in this beginner-level local search column.

The post Consumer citations are the future of local SEO appeared first on Search Engine Land.

December 1, 2016

The truth about channel marketing: everything you have been told is wrong

  There is no more powerful concept in go-to-market strategy than the channel. The idea of hundreds or thousands of independent partners passionately selling your products is a wildly attractive concept. But longstanding challenges with messaging, funds utilization and performance management have complicated this lucrative way to get your products in the hands of potential […]

The post The truth about channel marketing: everything you have been told is wrong appeared first on Search Engine Land.

December 1, 2016

The truth about channel marketing: everything you have been told is wrong

  There is no more powerful concept in go-to-market strategy than the channel. The idea of hundreds or thousands of independent partners passionately selling your products is a wildly attractive concept. But longstanding challenges with messaging, funds utilization and performance management have complicated this lucrative way to get your products in the hands of potential […]

The post The truth about channel marketing: everything you have been told is wrong appeared first on Search Engine Land.