March 31, 2017

SearchCap: CRO tips, local search proximity & paid search analytics

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

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March 31, 2017

3 steps to a successful channel marketing program

Indirect distribution has always been a powerful way to go to market — if you can overcome its inherent challenges. Getting hundreds or thousands of local business owners on the same page has traditionally created problems with brand compliance, funding and local execution. But how would your Brand look at your go-to-market strategy if innovations […]

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March 31, 2017

Getting the most bang for your buck: 11 CRO opportunities

Stumped on ways to improve your conversion rate? Columnist Amy Bishop has you covered -- see her column for inspiration and actionable tips!

The post Getting the most bang for your buck: 11 CRO opportunities appeared first on Search Engine Land.

March 31, 2017

The newest addition to the marketing mix’s Ps: Proximity

Columnist Brian Smith explains the impact of proximity on local searches and provides advice for how marketers can make it work for them.

The post The newest addition to the marketing mix’s Ps: Proximity appeared first on Search Engine Land.