Consumers today view display ads on their smartphones. And when they convert, many prefer to call. Display advertising drove over 28 billion calls in 2016, and marketers must change how they measure and optimize display campaigns to be successful in 2017. Read this playbook from DialogTech and learn how to: prove the real impact of […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Here's a look at what's happening with Shopping ads, expanded text ads, device bidding and more.
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