April 28, 2017

Drive calls and customers with display ads

Consumers today view display ads on their smartphones. And when they convert, many prefer to call. Display advertising drove over 28 billion calls in 2016, and marketers must change how they measure and optimize display campaigns to be successful in 2017. Read this playbook from DialogTech and learn how to: prove the real impact of […]

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April 28, 2017

SearchCap: Google job search, metrics on search update & cheese doodle

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

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April 28, 2017

Is Google testing its own jobs search engine?

In the market for a new job? Google appears to be testing a new search feature just for you.

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April 28, 2017

6 key paid search trends from Merkle’s Q1 2017 report

Here's a look at what's happening with Shopping ads, expanded text ads, device bidding and more.

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