May 31, 2017

How to use SEO to influence B2B buyers at every stage of the buyer’s journey

Columnist Nate Dame notes that these days, B2B purchasers are performing as much as 90% of the buyer's journey on their own. Are they consistently finding your brand along their journeys?

The post How to use SEO to influence B2B buyers at every stage of the buyer’s journey appeared first on Search Engine Land.

May 31, 2017

Zaha Hadid Google doodle honors first woman to win the Pritzker Architecture Prize

Born in Iraq, Hadid studied art and architecture at the Architectural Association in London.

The post Zaha Hadid Google doodle honors first woman to win the Pritzker Architecture Prize appeared first on Search Engine Land.

May 31, 2017

The battleground of entities & reviews

How might Google utilize reviews to improve their understanding of entities -- and produce more personalized search results? Columnist Dave Davies explores current trends and makes predictions about where the future is headed.

The post The battleground of entities & reviews appeared first on Search Engine Land.

May 30, 2017

SearchCap: Google tests personal search, featured snippets CTR & Google Attribution

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google tests personal search, featured snippets CTR & Google Attribution appeared first on Search Engine Land.