May 30, 2017

Google adds ‘Personal’ search filter, then drops it

Google tests a personalized version of their search results for signed-in Google users. Did you see it?

The post Google adds ‘Personal’ search filter, then drops it appeared first on Search Engine Land.

May 30, 2017

How to track conversions like a pro

Driving more traffic is only good if you're driving the right traffic. Columnist Ryan Shelley outlines three simple conversion goals you can track that will give you powerful insights into how your users are interacting with your website.

The post How to track conversions like a pro appeared first on Search Engine Land.

May 30, 2017

Journey analytics: The GPS for understanding your customers

Some say it’s the journey — not the destination — that really matters. That’s certainly true when it comes to your customers. While many consumers achieve their goal by traveling across multiple interactions with your brand, just one terrible, disjointed experience can send them straight to your competition. That’s why it’s so important to understand […]

The post Journey analytics: The GPS for understanding your customers appeared first on Search Engine Land.

May 26, 2017

SearchCap: Search trademark issues & search pictures

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Search trademark issues & search pictures appeared first on Search Engine Land.