May 1, 2017

Google rolls out similar audiences for Search and Shopping

Now out of beta, similar audiences for Search enables advertisers to target users searching for the same kinds of things as recent site visitors.

The post Google rolls out similar audiences for Search and Shopping appeared first on Search Engine Land.

May 1, 2017

Study: Q1 Google Display Network placements

Are you utilizing the Google Display Network in AdWords? Contributor Ted Ives shares some data on which site categories perform best.

The post Study: Q1 Google Display Network placements appeared first on Search Engine Land.

May 1, 2017

How to optimize for voice search

Inspired by a recent presentation at SMX West, columnist Sherry Bonelli discusses why small businesses and local search marketers need to be thinking about voice search.

The post How to optimize for voice search appeared first on Search Engine Land.