Below is what happened in search today, as reported on and from other places across the web.
The post SearchCap: Google local pack mentions, Google Shopping reports & PPC evals appeared first on Search Engine Land.
The updates are available in the new AdWords interface.
The post Google Shopping gets top spot impression share & product diagnostics reporting appeared first on Search Engine Land.
In part 2 of his series on evaluating PPC candidates, columnist Brett Middleton shares some tests you can administer to determine whether a potential hire is a good fit for your business.
The post Evaluating PPC talent, part 2: The test appeared first on Search Engine Land.
Microsites have their uses, but columnist Janet Driscoll Miller argues that they can often create unnecessary headaches for search engine optimization professionals.
The post Why microsites aren’t always ideal for SEO appeared first on Search Engine Land.