Below is what happened in search today, as reported on and from other places across the web.
The post SearchCap: Google local pack mentions, Google Shopping reports & PPC evals appeared first on Search Engine Land.
The updates are available in the new AdWords interface.
The post Google Shopping gets top spot impression share & product diagnostics reporting appeared first on Search Engine Land.
In part 2 of his series on evaluating PPC candidates, columnist Brett Middleton shares some tests you can administer to determine whether a potential hire is a good fit for your business.
Microsites have their uses, but columnist Janet Driscoll Miller argues that they can often create unnecessary headaches for search engine optimization professionals.