This week, Google celebrated its 19th birthday. A lot has changed in nearly two decades. Rather than relying primarily on PageRank to evaluate the quality of web pages, Google now uses a whole array of techniques to suggest a wide range of content in response to queries, from simple direct answers to multimedia audio and […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Bing Ads tracking, Google Home screen & Google Fred appeared first on Search Engine Land.
Can Google Home emerge from Amazon Echo's shadow?
The post Google’s ‘Manhattan project’: Home device with a screen to compete with Echo Show appeared first on Search Engine Land.
Wondering how to obtain the elusive "position zero" in Google search results? Columnist Marcus Miller discusses how to target answer boxes and related questions.
The post Targeting featured snippet and ‘People also ask’ SERP features appeared first on Search Engine Land.