September 29, 2017

SEO ranking factors: What’s important, what’s not

This week, Google celebrated its 19th birthday. A lot has changed in nearly two decades. Rather than relying primarily on PageRank to evaluate the quality of web pages, Google now uses a whole array of techniques to suggest a wide range of content in response to queries, from simple direct answers to multimedia audio and […]

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September 29, 2017

SearchCap: Bing Ads tracking, Google Home screen & Google Fred

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

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September 29, 2017

Google’s ‘Manhattan project’: Home device with a screen to compete with Echo Show

Can Google Home emerge from Amazon Echo's shadow?

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September 29, 2017

Targeting featured snippet and ‘People also ask’ SERP features

Wondering how to obtain the elusive "position zero" in Google search results? Columnist Marcus Miller discusses how to target answer boxes and related questions.

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