January 23, 2018

Bing Hotel Ads moving out of beta to general release with Koddi

The release opens up another paid channel for hotel marketing.

The post Bing Hotel Ads moving out of beta to general release with Koddi appeared first on Search Engine Land.

January 23, 2018

Don’t miss your chance to save $300 on a ticket to SMX West! Book now!

We’re excited to bring SMX West 2018 to San Jose, California, March 13-15! The agenda is posted, the speakers are selected, but these Early Bird rates won’t be around much longer. Book your ticket by February 3 and enjoy $300 off on-site rates. If you’re planning to join us, it’s a no-brainer. Book now and […]

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January 23, 2018

The 7 biggest trends driving customer loyalty

According to 3Cinteractive, 64 percent of brands reported an increase in loyalty program membership over the last year. Loyalty programs are becoming more sophisticated, moving beyond the traditional spend-and-get model, to omnichannel and multichannel programs that recognize customers for every interaction they make with a brand. Smart marketers are capturing and leveraging loyalty data to […]

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January 22, 2018

SearchCap: Google Search Console beta live, PPC tips & SEO tasks

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google Search Console beta live, PPC tips & SEO tasks appeared first on Search Engine Land.