Google Penalty Recovery Services
Don't worry, we can help you regain traffic & leads with our targeted recovery services. We have a proven system that identifies the specific updates that affected your website. After we've clearly uncovered the reasons for the drop in traffic or rankings, we start implementing our recovery plan to bring targeted leads to your business.
1What You Need To Know
Ok, so how do you know if your site has been penalized by Google? One quick way some people find out is unfortunately losing traffic or search engine rankings. If you don't track either of those things you might just be wondering why your stunning website isn't causing your phone to ring, especially if your business is primarily internet based. Our marketing engineers stay up to date with the latest Google Updates & trends to ensure we can effectively recognize what the main factors are affecting your website. Information on the most impactful Google updates are listed to the right. If any of these updates sound like your sites symptoms, you may need us to implement a recovery plan.
Google Panda is a change to Google's search results ranking algorithm that was first released in February 2011. The change aimed to lower the rank of "low-quality sites" or "thin sites", and return higher-quality sites near the top of the search results. The name “Panda” comes from Google engineer Navneet Panda, who developed the technology that made it possible for Google to create and implement the algorithm. CNET reported a surge in the rankings of news websites and social networking sites, and a drop in rankings for sites containing large amounts of advertising. This change reportedly affected the rankings of almost 12 percent of all search results. Soon after the Panda rollout, many websites, including Google's webmaster forum, became filled with complaints of scrapers/copyright infringers getting better rankings than sites with original content. At one point, Google publicly asked for data points to help detect scrapers better. Google's Panda has received several updates since the original rollout in February 2011, and the effect went global in April 2011. To help affected publishers, Google provided an advisory on its blog, thus giving some direction for self-evaluation of a website's quality. Google has provided a list of 23 bullet points on its blog answering the question of "What counts as a high-quality site?" that is supposed to help webmasters "step into Google's mindset"
Google Penguin is a codename for a Google algorithm update that was first announced on April 24, 2012. The update is aimed at decreasing search engine rankings of websites that violate Google’s Webmaster Guidelines by using now declared black-hat SEO techniques involved in increasing artificially the ranking of a webpage by manipulating the number of links pointing to the page. Such tactics are commonly described as link schemes. According to Google's John Mueller, Google has announced all updates to the Penguin filter to the public.
Google started using Hummingbird about August 30, 2013, and announced the change on September 26 on the eve of the company's 15th anniversary. Gianluca Fiorelli said Hummingbird is about synonyms but also about context. Google always had synonyms, he writes, but with Hummingbird it is also able to judge context - thereby judging the intent of a person carrying out a search, to determine what they are trying to find out. This concept is called semantic search. Danny Sullivan said of Hummingbird, "Google said that Hummingbird is paying more attention to each word in a query, ensuring that the whole query — the whole sentence or conversation or meaning — is taken into account.
RankBrain is a machine learning artificial intelligence system confirmed to be used by Google on 26 October 2015. It helps Google to process search results and provide more relevant search results for users. In a recent interview, Google commented that RankBrain is the third most important factor in the ranking algorithm
There are other updates, but these seem to have the most impact on people sites that we have seen. If you need Google penalty recovery services, contact us now to get your site back on the right path.