When new technologies make bold promises, how do you discern the hype from what’s commercially viable? And when will such claims pay off, if at all? Gartner Hype Cycles provide a graphic representation of the maturity and adoption of technologies and applications, and how they are potentially relevant to solving real business problems and exploiting new opportunities.
The Gartner Digital Marketing and Advertising Hype Cycle 2016 gives you a clear picture of the maturity and adoption of the technologies you’re considering. Use it to:
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