Competition is fierce in the world of paid search advertising. And it’s getting tougher all the time. As the Google paid search platform continues to change with every passing month, providing more granular visibility and control, advertisers must adapt bidding strategies or risk seeing reduced ROI. What worked even recently will not deliver the same results today.
With these rapid changes, it it becomes difficult to separate fact from fiction.
This white paper from 7 will debunk a few common myths in the paid search marketplace. Visit Digital Marketing Depot to download “Are You Falling Victim to the 4 Myths of Paid Search Bidding.”