Link building isn’t black and white, is it?
There are so many methods you could be using, but it feels like each one has been… well, overused. Frustrating, isn’t it?
However, I believe there are a lot of strategies out there that you’re not using — either because you have forgotten about them or are simply neglecting them. And they could make all the difference in your rankings.
If you want to find out the five you’ve been neglecting the most, read on…
If This Then That (IFTTT) is a beautiful platform that lets you automate a lot of your life. You can use it for social media, organizational tasks and sending those networking emails you always forget to send.
But you can also use it to automate your link-building strategies.
Now, let me be clear: This tool won’t be building the actual links for you. Instead, it helps with discovering and identifying potential link targets. Let me give you a few examples:
And, that’s just the start of it. There are hundreds of different “recipes” you can put together to optimize (and automate) part of your link-building process.
I’m going to be a little blunt here:
Webmasters hate you.
Okay, that was more than a little blunt, but it needed to be said — because, for the most part, it’s true. Link builders and SEOs are (unfortunately) notorious for sending webmasters all sorts of irrelevant solicitation emails, including:
As Michael King pointed out in his Moz Whiteboard Friday, they get hundreds of these emails a week, and they’re growing increasingly sick of them.
So what can you do instead to build links from webmasters? Well, it simply comes down to networking principles. You need to help them.
Here are a few examples of what you can do to get a link, while helping a webmaster out properly:
You can find a ton more webmaster link-building opportunities in this wonderful guide from Point Blank SEO.
iTunes isn’t just for downloading your favorite tracks; it can also be a brilliant way to build backlinks for your site.
First, audio content can increase the accessibility of your content. The Buffer blog uses audio content from SoundCloud, like in this post, to allow people to “read” their blog posts while taking on other tasks:
This can increase the number of people linking back to your content organically, because it suddenly becomes much more accessible to a whole new group of people. Unfortunately, as far as I can tell, links from SoundCloud are no-followed.
For example, British nutritionist Ben Coomber has used iTunes links to help build the backlink profile of his site, Body Type Nutrition, with over 175 podcast episodes.
You don’t need to have a star-studded podcast lineup to get these links, though. It can be as simple as recording your blog posts and providing a free download link at the start of your post.
This isn’t as expensive as you’d think, either. You can record for free using GarageBand, and you can pick up an external microphone for $30 to $40… which is a heck of a lot cheaper than buying a link, right?
This method can cost you pennies to do, but it can result in some big link opportunities.
When you’re looking for backlinks from Press Releases, you tend to go to two places:
But, according to Entrepreneur writer Anand Srinivasan, these can be a complete waste of time. Instead, it’s better to go directly to the journalists and have them create the piece, and the link, for you using their influence.
This can be done easily by using Facebook ads. Put together a list of journalists you want to contact and find their Facebook profiles. Then, create a target advert — using this tutorial here — to tell them what you’re looking for, and how to apply.
You can do this for almost pennies, and even commissioning a press release from them will cost far less than using a PR company.
A lot of content creators use Click-To-Tweets (or CTTs) in their posts to add a viral component to them and bring a little extra authority to the table, like this one from Nichehacks:
And, if you’ve been blogging for a while, there’s a good chance you’ve been quoted, too. So do some research and find where you’ve been quoted and ask them to place a link over your brand name.
Or, if you’ve not been quoted anywhere, reach out to a site that is relevant to your niche and ask if you can be quoted in one of their upcoming articles. Create a quote, speak to the site owner and get it stuck into one of their posts.
The third strategy for this is to find round-up posts like this one, and ask to join in future ones with your insights. Most sites outsource these types of posts to freelance writers, so it also pays to find out who is writing these posts — possibly using the method from #4 above — and get in touch with them.
There you have it, five neglected link-building strategies you can employ today. Here they are in brief, so you don’t have to read the article all over again:
So where are you going to start?