There was a fun search marketing-related Dilbert strip last week on the topic of doing and presenting your keyword research to your boss.
The search marketer says: “I did A-B testing and found the search terms that bring the most people to our site.” He then adds “the most effective search terms are “wingless skunk”,” “junkyyard snack,” and “planned injury.”
When he presents his findings to his colleagues in his office, he gets Topper who responds, “Well, Duh! You could have just asked me.”
I am sure most of you can relate to this.
You can see the full strip over here.