A New Click Through Rate Study For Google Organic Results

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Advanced Web Ranking has released a study showing fresh data on the click-through-rate from Google’s organic search results. The data was taken from Google Webmaster Tools Search Queries reports from large accounts back in July 2014.

On average, 71.33% of searches resulted in a page one Google organic click. Page two and three get only 5.59% of the clicks. On the first page alone, the first 5 results account for 67.60% of all the clicks and the results from 6 to 10 account for only 3.73%.

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Here is a chart showing the click through rate by exact position:

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The study was first presented at SMX East yesterday by Philip Petrescu of Caphyon and then posted on Moz.

The full details of the study break down desktop versus mobile click through rates, branded versus non branded search queries and more. You can download the full study as a PDF over here.

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