Start here to fine-tune your marketing analytics skills using Microsoft Excel and similar functions in Google Spreadsheets to build custom reports and executive marketing dashboards. Plus, find tips to integrate your data from Google Analytics, Google Webmaster Tools, related APIs and other search marketing platforms into custom reporting dashboards.
Search marketers dealing with big data sets live and breathe in spreadsheets and charts. Use these Excel tutorials, tips and macros to power-boost your productivity with SEO and SEM related tasks.
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