Another year is coming to a close, and search marketers of all stripes have had their work cut out for them over the last 12 months as the industry grappled with everything from fake news to mysterious algorithm updates to automation. Fortunately, our talented contributors were at the ready, helping our readers to navigate the shifting sands of the search marketing landscape.
Local had a strong showing in our top columns this year, as pieces with a local search focus accounted for three of the top 10 columns on Search Engine Land. These ranged from Joy Hawkins’s detailed account of the Google Hawk update to Wesley Young’s helpful tips on how to improve your Google My Business listing.
Top honors went to Sherry Bonelli for her comprehensive piece on how to rank well in YouTube’s search results. As digital video consumption continues to rise, brands are looking to take advantage of this trend by producing high-quality — and properly optimized — video content.
What else captured our readers’ interest in 2017? Check out Search Engine Land’s top 10 columns to find out!
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