Self-serve ad management platform AdStage has unveiled support for Google Shopping campaigns through a new integration with Google Merchant Center.
Users will be able to manage and report on Shopping campaigns from the AdStage platform, which also facilitates ad management for AdWords text ads, Bing Ads, LinkedIn, Twitter and Facebook campaigns.
The Merchant Center integration offers advertisers a lot of functionality, including the ability to create new Google Shopping campaigns, set up automated rules and optimize campaigns based on Google Analytics reporting accessed from within AdStage. The platform’s Google Analytics integration rolled out in June.
AdStage says Google Shopping support is just one of several upcoming updates for e-commerce marketers, including Pinterest ads, Facebook carousel ad formats and Twitter product pages.
“We’re expanding the AdStage platform capabilities to be more flexible for eCommerce advertisers. We’re working on even more new features to that will provide cross-network value for this audience,” said Sahil Jain, AdStage CEO and co-founder. “We’re sticking to our overall vision for the platform, to help advertisers consolidate their ad efforts by bringing in all their advertising tools under one umbrella.”
The company claims more than 4,000 agencies and advertisers are now using the platform, which launched just over two years ago, to manage search, social and mobile campaigns. Pricing for plans starts at $199 per month.
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