We are pleased to announce the new Google-sponsored AdWords Best Practices Center on Search Engine Land. This page provides best practices that are authored and curated by the search company – including checklists, guides, white papers, and webinars – all geared toward improving proficiency with AdWords.
In addition to best practices that have been extensively verified by Google teams and supported by internal data, the AdWords Best Practices Center will also provide timely guidance on new AdWords features.
We invite you to check out the resources in categories such as Quality Score, keywords, bidding, creative optimization, ad extensions, and Shopping Campaigns. Google will be adding new content to the page regularly, so bookmark this page and share it with others.