AdWords Drag-And-Drop Report Editor Officially Rolling Out

Image of Google AdWords logoThe flexible reporting editor that Google first teased over a year ago is finally rolling out to AdWords accounts generally.

AdWords Report Editor began appearing in a random assortment of accounts — typically very small, low-spend accounts — over the past few months. This general roll-out is not going to be speedy, though. Google said, Wednesday, that the update to all accounts would occur over another “few months”.

With the Report Editor, you can build out custom pivot tables and charts by dragging and dropping dimensions and metrics. You can start by filtering dimensions before starting to build your report, or wait to until it’s built to segment, sort and filter the data shown. A dropdown enables you to switch between visualization formats including table, pie, bar or line charts.

You’ll know it’s in your account when you see the Reports tab at the top of the screen between the Opportunities and Tools tabs. When you first use Report Editor, a guide will walk you through the basics of how to use it.

adwords report editor tab

Here’s a gif from Google showing how easy it is to create and filter reporting with the new Report Editor. You can open a pre-defined template report or start from scratch. Starting with one of the pre-defined reports can be a good way to get acquainted with the tool.



adwords report editor


You can save or download reports or email them in formats such as CSV or XML to a set of account users on an ongoing basis as well. Overall, this highly anticipated tool is likely to be very popular.

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