Google really wants advertisers to adopt their best practices. The latest version of AdWords Editor, version 12, has a whole new section to show you where you’re not complying, along with some other new features.
The new “Custom Rules” section can be found in the left navigation pane in AdWords Editor (AWE). It will report on warnings for not having at least four sitelink or callout extensions, using manual bidding, not having search audiences assigned to campaigns, not having conversion tracking set up and more. And if it wasn’t clear yet that Google really, really, truly wants advertisers to quit it with the basic A/B ad testing, there’s a built-in custom rule to show you how many ad groups have fewer than three ads.
Also shown in the screenshot is the editor pane for setting up your own custom rules to be able to quickly spot warnings and errors. You build the filter for the custom rule in the violation criteria box. Custom rules can also be set up to apply to campaign and ad group labels, which is pretty handy.
To then see what entities are in violation for any custom rule, there are a couple of ways to go about it:
The first thing you’ll notice when you update to the new AWE 12 is a subtle new design change (you can tweet feedback to the AdWords team). As far as features go, the new AWE supports maximizing conversions bid strategy, image uploads for Universal App campaigns and responsive ads creation and editing.
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