AdWords Scripts & Macros Users: Google Analytics Columns To Be Renamed In AdWords

Google has said it will be updating several of the Google Analytics reporting column names in AdWords to reflect the names as they appear in Analytics itself.

If you use AdWords scripts or macros to automate reporting downloads, be prepared for the switch to come on November 10, 2014.

The change affects these three columns:

Pages / visit will become Pages / session
Avg. visit duration (seconds) will become Avg. session duration (seconds)
% new visits  will become % new sessions

Google analytics columns in adwords to change

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