If you’ve checked out the new call-only campaigns in AdWords, you’ve probably noticed the phone verification piece to prove the phone number is associated with the business that’s advertising. Google has announced that verification will also be rolling out to all call and location extension phone numbers starting in June 2015.
Phone numbers that haven’t been approved will be listed as “Unverified” or “Unverified phone” in the Ad extensions tab.
To get phone numbers verified, you’ll need to take one of these steps.
Before you panic if you’re using a third-party system, Google adds:
Note: If you’re using 3rd party call tracking you can still use options 2 and 3 to verify your numbers. If applicable, your account team may update your account’s verification status on your behalf.
If your phone numbers aren’t verified, your ads will be disapproved. Again, this goes into effect June 2015.
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