AdWords Top Movers Report Gets A Makeover

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This week, Google is rolling out an update to the Top Movers report in AdWords.

The report, which debuted in mid-2013 to make it easier for AdWords account managers to spot significant changes in their accounts, will now feature a summary table at the top with total changes across the account and now includes Converted Clicks and Conversions in addition to Cost and Clicks, followed by what’s driving the biggest change across each metric.

google update to adwords top movers report

 

 

Below the summary, are the breakdowns by campaign and ad group.

The report is located in the Home tab and under Campaigns in the Dimensions tab (View: Top movers).

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