Google says that shopping searches from smartphones have increased 3.5 times compared to last year and that Google Shopping is already sending more mobile traffic to retailer sites than it did during the first week of December last year. To capitalize on this growth, Google is now providing more detailed product information available from Google Shopping on mobile devices.
When users search for a specific product on their smartphones or tablets there will likely be a “See more” arrow below the Google Shopping ad on search results (note that text ads are being driven to the bottom of the page). Clicking on the arrow shows more information about the product, where to buy it online, which stores have it available nearby and customer reviews.
Some products, like this Lego spaceship now have 360 degree views available from Google Shopping on mobile devices.
Lastly, Google is expanding Local Inventory ads to tablets. These ads are now available across all devices.
Google is clearly aiming to drive more mobile product searches straight to Google Shopping this holiday season, and beyond. With the huge growth in mobile search volume, retailers should make note of these changes to ensure their listings are prominent in Google Shopping and understand that mobile text ads for specific products are likely to see less and less action if this format succeeds.
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