Are you doing attribution wrong?

click-date_280669499-ss-1920Nothing is more top-of-mind for marketers than attribution. It’s a complex topic, and there are lots of questions.

This guide from AdRoll examines the history of attribution models and dives deep into platform data, third-party research and advertiser survey data to make the case for marketers to adopt a blended attribution model, one that combines both ad views and clicks.

Visit Digital Marketing Depot to download “The Blended Attribution Playbook” to learn more.

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