Have you checked your Google Display Network (GDN) campaign placements recently? If the answer is no, then I would take a look ASAP — chances are, you’re appearing on a hell of a lot of apps now, and you might need to make some adjustments to your campaign in order to improve your results.
Eighty percent (80%) of people’s time on their mobile device is spent in an app now, and this has caused a significant shift in the traffic available on the Google Display Network via different devices.
We all know that there’s been a big shift in the amount of time people spend on mobile devices compared to desktops; but, you would be surprised at how this impacts your GDN campaigns!
For the rest of this column, read on at Marketing Land, where we cover display advertising and mobile marketing.