Today, Google announced that Google Analytics and AdWords will now be able to speak the same currency language. The change affects advertisers that happen to use a different currency for cost data in AdWords than Analytics.
With currency conversion, advertisers will be able to easily compare cost data from AdWords in Analytics. Google Analytics will automatically convert cost data from AdWords — cost, CPC and ROAS — in the currency that is set in the Analytics account.
Google uses the exchange rate at the midpoint of the date range selected in Analytics.
“For example, if you are viewing a time period from January 5th to 19th, we will use the rate from January 12th to convert your AdWords cost data to the currency of your GA account.”
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