Best Practice Guide: Google Shopping Feed

There are different types of Google product data feeds, each of which serves a different purpose. The Google Shopping Feed contains all of your products’ information and attributes and is the data file you submit to Google Merchant Center.

In order for Google to accept your products, your shopping feed needs to adhere to the channel’s very specific (and sometimes changing) set of rules and requirements.

This guide from Productsup discusses Google’s key feed specs and requirements, tips from experts and optimization opportunities. Visit Digital Marketing Depot to download your copy and learn more.

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