As a digital marketer (and especially if you manage paid search), you’re the only line of defense against these monsters. You need to protect your brand traffic, make sure that customers’ clicks are taking them to where they want to go, and ensure a smooth buyer journey.
This eBook from BrandVerity is your field guide to the monsters of paid search. Read it to discover:
Visit Digital Marketing Depot to download “The Monsters of Paid Search: Beware these Traffic-Devouring Terrors!”