Successful marketing is no longer about who you “think” your customers are… it’s about who you “know” your customers are.
But how do you do it? Enterprises have more customer data than ever before. The challenge is to turn all that data into actionable insights that go beyond personalization to engage customers with highly individualized marketing campaigns.
Join us on Thursday, June 4th for this Digital Marketing Depot webcast. Gord Hotchkiss and Jenne Barbour will discuss best practices for using data to create individualized customer experiences, how to bring IT into the marketing loop while achieving business objectives, and how to drive more revenue from your multichannel marketing efforts.
Gord Hotchkiss, Marketing Consultant and Author, has been in the marketing business for more than 30 years, and has spent almost 20 of them working in digital media. Gord founded Enquiro, and was the author of many of that firm’s seminal studies of online user behavior.
Jenne Barbour leads marketing strategy for Teradata Marketing Applications. Her background is in data-driven marketing, customer engagement, loyalty marketing, CRM and social marketing, with focuses on retail, complex system integrations and making customer relationships more profitable.