Bing: Adding Markup & Schema Is “Worth” It For Search Engines

schemaDuane Forrester from Bing posted a new article on the Bing Search Blog named Mark It Up.

In the article, Duane explained the upmost importance of marking up your content with schema and meta data. Duane said “it’s worth completing this work to help the engines understand your content more clearly.”

Why? Duane explained that it enables Bing to “make richer search experiences” and while Bing says it “does not itself lead directly to higher rankings” it does however impact your click rates on your search listings.

Duane sums it up saying, “the bottom line here is this. If you’re marked up, and we enable a rich search experience, the opportunity for inclusion is much greater.”

Of course, Google also strongly encourages you to use markup.