According to Bing Ads, as of 6:15 this morning, reporting was delayed by 43 hours and counting. Some customers report they are missing data from as early as Saturday, however.
Performance data is not flowing, leaving advertisers without visibility into campaign performance, including impressions, clicks, conversions and, more critically for some, spend. All components of the platform are affected, including the API, Web UI, Bing Ads Editor and Mobile apps.
In addition, the company notes that Bing Shopping catalog processing is roughly two days behind, and uploaded feed files could take up to two days to process. Billing information is also impacted by the issue “and might not show the exact value” in the reporting interfaces while the issue persists.
It’s not clear what the exact nature of the problem is, but the initial update on the incident report posted at 5:00 a.m. Sunday suggested a fix would take effect in a couple of hours, “at which point reporting data should begin to catch up in Bing Ads.” That didn’t happen. The most recent update, at 6:15, explains that “Engineering teams are seeing some processing improvements in systems after deploying a fix.”
Dare Obasanjo, engineering lead for Bing Ads, and the Bing Ads social team have been responding to tweets from frustrated customers this morning. Obasanjo said that while there is no timeline yet for a fix, the data isn’t lost and will show up when the issue is resolved.
To follow updates from Bing Ads engineering on the issue, see the incident report on the Bing Ads Platform Health Blog.
Update: A previous version of this article stated reporting data stopped flowing midday Sunday. That was based on what I see in accounts, however, it seems likely that data has populated during the repair process. Others report still missing data as far back as Saturday afternoon. Bing Ads opened the incident ticket at 4:00 p.m. on Saturday.
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