As of this week, agencies and resellers can begin offering access to the Bing Ads Express beta to their clients. Launched in early October, Bing Ads Express is an automated platform for small businesses to have a basic presence on Bing Ads. Ads are tied to Bing Places for Business listings, and companies without websites can opt to link the ad to their Facebook page.
Agencies and resellers will be able to manage client listings in Bing Places and on the Yahoo Bing Network in bulk with a spreadsheet that can then be uploaded to a Bing Ads Express account. The platform will automatically claim the Bing Places listings and create a campaign with ad groups, keywords and bids for an agency’s clients.
The program is designed to appeal to agencies and service providers beyond the paid search realm:
Bing Ads Express does not require you to be a search engine marketing expert or a developer who can code to an API. Whether you manage search engine budgets today, or simply provide services like SEO, website design and email marketing, with Bing Ads Express, you can provide online presence management and search engine marketing services quickly and efficiently.
Providers need to request a reseller account in order to get started.