Bing Ads has been building out its capabilities in the Web UI this year so that account managers aren’t as beholden to the Bing Ads Editor as they have been to manage campaigns.
Today, Bing Ads announced bulk editing features and the ability to review accounts with as many as 1 million keywords via the web interface. Advertisers can also review up to 500,000 ads and 250,000 ad groups.
Bulk editing in the web interface is available from the Edit Menu in the Keyword and Campaign tabs and will show a preview of changes about to be made.
Bing Ads has also been focused on making the interface and processing significantly faster. With bulk editing, changes should happen quickly, and you can navigate away from the page after applying changes.
At this time, bulk editing is only available for keywords (bids, destination URL and status changes) and campaign budget and status changes. Dare Obasanjo, group program manager for Bing Ads Applications and Developer Platform, says they are working on bulk operations for ads and ad groups.
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