Bing Ads Launches “Bid Landscape”, A Keyword Level Bid Simulator Tool

Bing Ads is rolling out the new Bid Landscape tool to give advertisers a better sense of what changes they’re likely to see from changing keyword bids.

AdWords users will immediately be comfortable using the tool because it so closely resembles the Bid Simulator in that platform — down to the chart icon that appears when bid data is available for a keyword

Bing Ads Bid Landscape Tools For Bid Simulation

Available in the US only to start, the tool provides an up to 7-day historical window into estimated impressions, clicks and top-level impressions for a given bid for keywords on the search network.