The Ad Preview and Diagnostics Tool in Bing Ads now allows advertisers to preview how their ads will look on mobile devices and find out why their product ads aren’t running.
A new Product Ads tab in the tool includes a “reason for not showing” column with specific causes such as low quality score, low bid amount, insufficient budget, wrong targeting or other reasons. The tool provides a Suggested Action that advertisers can take to fix the problem.
Also added to the tool is a preview of how ads display on mobile devices. Here you’ll select the mobile device option and operating system from the Advanced targeting options section. The tool supports iOS, Android, Blackberry, Palm webOS and Windows Phone operating systems. Your ads will then appear highlighted in the preview section. You can see how this preview tool works without logging in here.
The Ad Preview and Diagnostics Tool already provides insights into text ads. It’s accessible from the Tools menu and is the first option in the pull down.
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