Bing and Twitter have had a partnership dating back to the ancient days of 2009 and have renewed their deal to feature tweets in the search results every two years since. Now, Bing Ads is testing out an integration to show the number of Twitter followers advertisers have within their ads.
The test, first reported by The SEM Post, resembles Google’s social annotations which show an advertiser’s Google+ followers.
While Bing and Twitter have remained steady partners all these years, Google’s access to Twitter’s firehose ended in 2011, effectively causing the shutdown of Google Realtime Search.
Bing’s social annotations test appears to be global on desktop and tablet results.