Bing Ads Updates Reporting Capabilities, Chiefly Conversion Performance Insights

Today, Bing Ads announced the roll out of several new updates to the reporting capabilities.

For advertisers with conversion tracking enabled, this will likely be the most welcome change announced today. At long last, Bing Ads has introduced the full set of conversion fields to all Performance reports.

Bing Ads Conversion metrics Performance Reports

Segmentation by common dimensions such as Device type and Bid Match type are also now available in all performance reports.

Bing Ads Reporting Updates Common Segments

Change history reports can now be run for multiple accounts in a single report, and the reporting now includes changes made to the following:

  • Match type of keywords
  • Location extensions
  • Call extensions
  • Keyword parameter values

Other helpful changes include:

  • Sticky settings across reports: Now setting such as Date Range and Account Scope won’t change when navigating to different reports
  • The number of Custom reports and Report history has increased from just 20 to 100
  • See Impression Share by more time segments. Instead of just being able to see impression share by Day of the Week, the following time grains are now available:
    • Day of the week
    • Week
    • Month
    • Year
    • Summary