Microsoft Bing’s Senior Product Manager, Duane Forrester, wrote last night at the Bing Webmaster Blog that it is only a myth that in today’s ranking algorithms that a keyword rich domain name will make enough of an impact on your rankings to give you a major boost above your competitors.
Duane said that maybe “10 years ago” there was some truth to that but today – that is not the case.
The domain and keywords in that “domain send less and less” ranking signals to the overall Bing ranking algorithm. Duane said this is a good thing because the other signals can rank sites based on better merits than the words in a domain name plus “it’s better simply because those sites trying to abuse their way to the top with a keyword rich domain and irrelevant or poor content cease to rank well.”
But it doesn’t mean having keywords in a domain name is bad. Duane said it is important to do what is best for your users.
Microsoft Bing’s Senior Product Manager, Duane Forrester, wrote last night at the Bing Webmaster Blog that it is only a myth that in today’s ranking algorithms that a keyword rich domain name will make enough of an impact on your rankings to give you a major boost above your competitors.
Duane said that maybe “10 years ago” there was some truth to that but today – that is not the case.
The domain and keywords in that “domain send less and less” ranking signals to the overall Bing ranking algorithm. Duane said this is a good thing because the other signals can rank sites based on better merits than the words in a domain name plus “it’s better simply because those sites trying to abuse their way to the top with a keyword rich domain and irrelevant or poor content cease to rank well.”
But it doesn’t mean having keywords in a domain name is bad. Duane said it is important to do what is best for your users.
Microsoft Bing’s Senior Product Manager, Duane Forrester, wrote last night at the Bing Webmaster Blog that it is only a myth that in today’s ranking algorithms that a keyword rich domain name will make enough of an impact on your rankings to give you a major boost above your competitors.
Duane said that maybe “10 years ago” there was some truth to that but today – that is not the case.
The domain and keywords in that “domain send less and less” ranking signals to the overall Bing ranking algorithm. Duane said this is a good thing because the other signals can rank sites based on better merits than the words in a domain name plus “it’s better simply because those sites trying to abuse their way to the top with a keyword rich domain and irrelevant or poor content cease to rank well.”
But it doesn’t mean having keywords in a domain name is bad. Duane said it is important to do what is best for your users.