Bing Launches Conversational Search

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In its continued drive to build a search platform based on entity and conversational understanding, Bing has launched a new feature that enables the site to keep the context of a search from one query to the next.

Using presidential searches as an example, Bing explains how a user could search “who is the president of the united states” followed by a search for “who is he married to” and its search results for the second query will be based on both searches.

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According to the announcement, Bing will be rolling out more search features in the near future: “This is a long journey, and we expect to deliver a number of additional improvements in the days ahead.”

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